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You are probably well aware of the term “newsjacking” and might see it across your social media feeds or think of it as an old play in the PR playbook. Newsjacking is what happens when you leverage the day/week/months biggest current events to draw attention to your own offer.
With the evolution of social media newsjacking has been brought to a new level. Big brands and bloggers alike can now ride the wave of big current events to expose their content and offers to thousands of people who are searching for those specific keywords and hashtags. By quickly reacting to and creating something that is witty or funny and ties back to your brand or offer you can hijack some serious traffic.
For example look at how Tide played nicely to last years super bowl blackout. They do a nice job of getting the brand name out there in front of thousands of people searching for the specific keywords and hashtag searches.
Take a look at google trends and keep an eye out on the news to give yourself a chance to quickly pivot and spin up a nicely timed newsjack to get your brand or offer in front of an influx of potential customers and advocates.