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This list of 5 top lead generation blogs is in no particular order and is only part of a larger list that I have accumulated. These websites do share some great advice and strategies on how to generate more leads online. So lets check them out.
Lead generation is an incredibly important part of the marketing process. In order to continually make and increase sales, you will need to know how to generate leads by capturing interest in a particular product or service.
This can be done through numerous channels, which have evolved over the years and especially through digital channels like email and social media techniques. The below list of websites can help you get some ideas on how to generate leads for your business.
How to Generate Leads:
As previously stated there are a number of different ways to generate inbound and outbound leads. Those that want to see all the different options available, should review some of the great marketing resources that are at your disposal.
Below is a list of what we consider to be the top blog sites dedicated to marketing and lead generation.
Brafton provides insights on content for blogs and video blogs.
This blog showcases new tools to communicate effectively with potential prospects and leads.
Their blog features interesting marketing and lead generation information, they have a number informative newsletters you can sign up for and you can search for additional services by topic.
They offer a wide range of insights on how to generate leads and are experts in lead generation.
Forrester’s blog often features stories on what key leading businesses did to generate leads.
How do you write your call to action phrases?
This is a question that I always ask myself and hear all the time from customers at my day job too. Bottom line: Clarity Trumps Persuasion.
Marketers tend to fall into the creative type and this can actually HURT them when it comes to creating effective calls-to-actions. The end goal is to GET THEM TO CLICK!
Be crystal clear about what offer is in your CTA. If you are offering something specific, then be specific. “Click here for your free Consultation/Guide/Quote whatever it is tell the visitor what they can expect if they click. If you are hosting a free webinar, say ” Register for our FREE webinar on X”. X should clearly convey a compelling benefit for the visitor in receiving the offer.
In the below example, the call to action “start free trial” is very clear as to what you will be doing once you click. They also include an image along with clearly conveying the benefits the visitor will get by starting a free trial in the supporting text.
In summary, your call to action phrases should very clear, very concise and should convey exactly what the visitor should expect. Stick with phrases that make the visitor take action and avoid being to creative with your copy…this will only add confusion which wont get you the click!
Lastly, it is always a best practice to test test test, optimize optimize optimize. Call to action phrases that work great for one website may not translate to the same results for yours. That’s why it is important to test your call to actions to understand what is working. We’ll review in later posts how you can test your calls to action.
Your Calls to Action placement is very very important. It’s actually an element of your website that you should be testing constantly to learn what works best. In future posts I’ll discuss ways you can test this and the best tools to help you.
Back to CTA placements….Calls-to-Action’s do best “above the fold”- the space on the website that is seen by a visitor without having to scroll down.
According to multiple heat map analysis anything that is below the fold will only be viewed by 50% of your visitors. So any calls-to-actions that you put below the fold will have less impressions and which will result in fewer opportunities to get a click. By placing your calls-to-actions above the fold you are doubling your chances of a click and therefore increasing your chances of generating leads for your business.
Lets look at some examples of good calls-to-actions and point out a few points on what makes them good.
This is on Freshbooks’ homepage. What I like about this call-to action is that it is above the fold so right when you land on their webpage you can see it. The second component I like is that the call-to-action STICKS OUT. With the green button against the blue background your eye instantly is drawn to it. What they also do well is that they use some social proof right about it by claiming 5 million people are using their software.. This is a proven tactic we covered here and it play in really well on peoples psychology of wanting to belong.
The above call-to-action is another great example. Why? A couple things. 1) It stands out right? With the blue background they do a great job making the call-to-action RED. This gives it a little pop and draws your eye in. 2) The call-to-action phrase is simple and to the point. CREATE RESUME pretty much sums up what your about to do if you click on the button. Lastly, they do a great job supporting the call-to-action with arrows pointing to it as well as additional suggestions about printing and downloading as well as suggesting for you to share it with your social media network.
What is a call to action?
Call to Action or a CTA is very simply what you are telling your webpage visitor what you want them to do. When people visit your site you need to direct them to where you want them to go! Seems pretty obvious right? Well it should but if you start to look for calls-to-actions now when you are on other website’s you’ll begin to notice how wildly ignored this best practice is. Calls-to-Actions can be presented as a link, image, button or whatever else you think will help you convince your website visitor to take action.
Just like this below…..
CTA’s are the secret sauce to driving traffic to your offers. If your CTA’s suck and don’t stand out…nobody’s going click them and you won’t get any attention to the wonderful offer you have.
Where do you use CTA’s?
Glad you asked, CTA’s can be and should be used on every piece of content or interaction point with your audience. Calls-to-actions can be used on product pages (non landing pages) in display ads, email, blog posts, social media, direct mail and really anywhere you think you can market your offer.