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According to MarketingSherpa the number one reason marketers do not use landing pages to help drive new leads for their business is because they do not know how to set them up. This is a problem…
There are many reliable landing page software on the market today to help marketers easily create highly converting landing pages, without having to know a piece of coding. Every campaign you run should be tied to its own landing page, no exception. If you are promoting a new offer, event or driving interest on a product/service then you should be driving this traffic to a dedicated landing page, not your homepage.
Let’s take a look at these 7 tips to creating a high converting landing pages.
1) Get to the Point Already!
People ended up on your landing page because they are hooping you follow through with the offer you promised…give it to them…and make it as straightforward and to the point as best you can.
The landing page has one purpose, for you to tell the visitor exactly what it is they can expect to receive and a reminder of the benefits of why they need it.
2) Use contrasting colors
You want your main call to action to stick out. Draw peoples attention to your call to action and tell them exactly what you want them to do. If it is filling out a form or clicking on a button make it stand out and obvious what you want the visitor to do.
Use the same logo and color scheme as the rest of your website ( except for the call to action) so that people know they are still on your website.
4) Avoid to many Images
Don’t overdue the images and graphics. This may seem like a good idea but A/B tests by leading marketing companies shows a decrease in conversions when there are just to many “things” going on in the landing page. Use your logo, some text and a form with a contrasting call to action button.
Format your landing page so that it establishes a clear visual hierarchy. Using the right titles, headlines and sub headlines helps you get across the right message in an easily readable format. Remember point one, get right to the point.
6) Add Social
If you have an offer that has been recieved well by your audience, then show some social proof with screen shots or a number ticker. If your numbers aren’r that impressive then make sure you add your social icons to enable that visitor to share the offer with their network.
7) Be consistent
It is good practice to keep testing and optimizing your landing page layout, but once you find something that is working, keep the format consistent. Visitors like to see a common format across their journey on your site so make sure they know they know the difference between your landing pages and a blog post.
Lastly, lets look at an example of a well put together landing page.
Looking at the landing page example above, you can see the 7 on page landing page tips you should incorporate to get the highest conversions you can.
The landing page has a clear, concise compelling headline and NO navigation bars. It clearly states in 2-3 sentences what the offer is and why it is valuable to the visitor. Most importantly it includes a short form for the visitor to fill out with a relevant image that shows what they will receive.
Use the example above to guide you when creating your next landing page.