Author Archives: TS
Inside DotComSecrets contains the processes, marketing funnels and sales scripts that we use to scale companies online. Get your 225 page full-length DotComSecrets book today! (just cover shipping + handling).
Author Archives: TS
Once you’ve hooked your dream customers with the perfect bait, the last question is what RESULT do you want to give them? This was another mind shift for me.
This is not about what product or service you want to sell them. A business is not about products and services. A business is about what results you can get for your clients. Once this is understood, price is no longer a barrier.
Imagine that your clients could pay you anything to get a deired result. What would you do to help guarantee their success? Where would you lead them? What does that place look like? Keep that place in mind because it is the pinnacle of success for your clients and it is exactly where you need to lead them.
What is Bolt Publisher?
Why is Instant Article traffic increaser Bolt Publisher so great? Today, almost a BILLION people will log into Facebook and scroll down their newsfeed. One of the huge issues marketers have seen and told Facebook was how long those articles take to load on their phone. I’ve come to this point too…… I EXPECT content to load quickly, and very rarely do I wait around for it to load on my screen…especially on my phone.
You may have noticed that we have been in a mobile evolution. Observe the people around you at the store.. coffe shop…majority of people are “in” their phones. The numbers tell us over 50% of all web traffic will come from mobile traffic…check out this report from our friends at SmartInsights. That is a MASSIVE user base engaging with your content.
OK…we can agree Mobile usage rates are exploding and maximizing the user experience is what EVERYONE is competing against from the internet marketer to Global B2B brands.
Facebook knows how to treat a mobile crowd….because they have tried and failed and tried again… and if you play right you can cash in on Facebooks latest update, INSTANT ARTICLE.
Instant Article is a mobile article distribution platform. What that means for marketer is that the content loads 10x FASTER, potentially more shares, likes and clicks than that of a regular post.
What does this mean for your business?
Instant Articles dramitically increases engagement which will result in higher ROI for blog content, audience growth and profit all without HAVING to pay for ongoing ads or boosting posts.
So if Instant Article is so great then what is the challenge here?
Setting up Instant Article is hard without a Developer team, see for your self what the leading social media management platform Hootsuite had to say about setting up Instant Article.
If you don’t want to ready it basically it is WAY to complicated..
With Bolt Publisher you dont need Developers, or designers, you just log into your account and your up and running, no coding, hassles or issues….. create quick and easy stunning content, video, slideshow intractive imagies, with higher organic rates, traffic and converstion…… no more to slow to load, people click and people taken to article…publish direct to Instant Article withouth having any content on blog or website, article, promo or time sensitive offer…
Watch a Demostration of Bolt Publisher below right now.
YOU CAN profit from this revolution without paid ads, see how quick and easy it is to use this plug and play software to increase your traffic,
Mobile is important for businesses, this is Facebook’s most significant contribution to mobile marketing for businesses.
Once this launch is finished….this process will be just part of your overall distribution strategy…Act Now!..30 day guratenteed.. nothing to risk…several bonses…check out details and demo to secure license today
What is Instamate?
Instamate is the worlds first and only (at this time) all in one Instagram cloud based web software to find, edit, upload, schedule, engage and monetize the most viral content on Instagram Accounts instantly to muliple accounts automatically!
Why am I showing and reviewing this?
Instagram is a powerful social platform with a sharing network of users reaching 500 Million montly active users. The platform grew by 100 Million in 1 year making it the fastest growing social network and one that can help your business make money.(information by Statista)
There is a huge opportunity to drive targeted traffic to your Instagram page as well as your website and capatilize on the most engaged social network. If you do a little research on looking at the brands who are on Instagram you’ll see all the major players like Nike and Red Bull and even The Kardashians…yes they are now included as a major “brand” name…take a look below, Kylie Jenner is selling a basic lip kit from alibaba on her Instagram
What the Instamate creators did was picked a few of the top Instagram pages in their niche & started sifting through the content to find which posts have gone most viral in the past. They then saved this content and posted it on their pages and their Instagram accounts exploded with new followers.
How do you use it?
Before the creation of Instamate, Instagram is a smart phone app and it was extremley difficult to find content, sync it to your phone, download multiple 3rd party tools to edit photos and have set an alarm to post at prime times in the hope that it will go viral, then do the same for any of your other accounts.
Instead…Imagine being able to find the most viral images in seconds, edit them with 1 click filters, copy the top #hashtags then post and schedule to ALL of your Instagram accounts directly from your web browser.
Watch the 30 Second demonstration below…….
What if you could never worry about finding content again as Instamate finds the most viral content in any niche in seconds
What if you could automate your entire months posts in seconds? Instamate is the first tool to let you not only post, but schedule updates directly to Instagram from your computer.
What if you could drive FREE organic traffic to your updates?
What if you could grow your following by the thousands and became an authority in your niche?
No better time than now to get your access to Instamate and begin building a following on Instagram. Click on the blue button below to get your access today or drop a line in the comments to let us know the process and tools you use to manage your Instagram Accounts efficiently.
This is a review of a powerful application platform Connectaudience that allows you to run email retargeting campaigns on Facebook.
Fewer people are opening and clicking links in their email and Facebook Ads are costing more.What if there was a better more effective way to reach your audience?
Connect Audience is a Revolutionary Autoresponder & Facebook Retargeting System. It syncs your subscriber lists into Facebook Custom Audiences.
Many marketers complain that their email delivery rates are shrinking OR that their autoresponder has bad delivery service resulting in changing email platforms and more. Its been proven that coordinating your email lists with other types of targeted marketing works far better than just email alone.
The solution isn’t within the email box, its connecting the right message to the right prospect wherever they are….. if thats via email, on your website or now on Facebook!
What if you could make one simple change to your email marketing campaigns and boost your sales by over 50% immediatley?
Connectaudience has a seamless integration into your Facebook account to create super targeted ADs shown to segments of your email list or to your entire email list…..your choice.
Why is this Important for you?
What if you want to retarget those who opened your email but didn’t click on a link? Or those that opened your email, clicked on your link but didn’t buy? What about those that didn’t open your email yet? ConnectAudience syncs your subscriber lists directly into a Facebook Custom Audience inside your Ads account.
Watch a demo of ConnectAudience below……
Please leave a comment below to share the ways you are retargeting your email subscribers on Facebook!
Leadin is a free tool you can use with any CMS that helps website owners capture leads and contacts for future marketing follow-up and analyze how visitors are interacting with their website. Get LeadIn today!
Meet the team over at LeadIn to keep up to date on what they are working on and to help support you. Take me to LeadIn
Watch this quick video where I show you how I used the Best SEO Plugin for WordPress to rank on the first page of Google for my target keyword. SEO is critical for you to optimize correctly so that you can be sure you are giving yourself the best chance to rank your content. Save the time it takes to valiate your SEO optimization efforst and spend your time creating helpful, thoughtful and insightful content for your audience.
Download Today and stop wasting your time navigating all the areas you need to optimize! ===>Yoast SEO Plugin Free download
What Plugin or Tool do you use to help you optimize your content and save you time? Please comment below and share
LinkedIn Showcase Pages… What are they?
Below is an example of how Microsoft is utilizing LinkedIn’s Showcase Pages. Microsoft is using Showcase Pages to segment their overall audience to what each of their contacts is really interested in, resulting in a more personalized relevant message.
What these Showcase Pages allow you to do is to niche down into your own business. Do you have multiple products? Do you have multiple personas? Need different content than your other products or services? Showcase pages allows you to create up to (10) different pages off of your main page to “Showcase” a specific product or service.
This will allow you to drill down deeper into content for a specific buyer for these products. You can then use these pages to tailor more personalized content and keep your updates interesting to this buyer segment.
Why is this important?
This is really helpful for marketers to segment to specific audiences of theirs. Showcase Pages helps you segment your LinkedIn presence to help explain your company, products/services to a subset of your audience.
If you only really have one persona, then try using Showcase Pages a bit differently. In this case you can use these pages to help promote and advertise for an event or a particular campaign.
According to MarketingSherpa the number one reason marketers do not use landing pages to help drive new leads for their business is because they do not know how to set them up. This is a problem…
There are many reliable landing page software on the market today to help marketers easily create highly converting landing pages, without having to know a piece of coding. Every campaign you run should be tied to its own landing page, no exception. If you are promoting a new offer, event or driving interest on a product/service then you should be driving this traffic to a dedicated landing page, not your homepage.
Let’s take a look at these 7 tips to creating a high converting landing pages.
1) Get to the Point Already!
People ended up on your landing page because they are hooping you follow through with the offer you promised…give it to them…and make it as straightforward and to the point as best you can.
The landing page has one purpose, for you to tell the visitor exactly what it is they can expect to receive and a reminder of the benefits of why they need it.
2) Use contrasting colors
You want your main call to action to stick out. Draw peoples attention to your call to action and tell them exactly what you want them to do. If it is filling out a form or clicking on a button make it stand out and obvious what you want the visitor to do.
Use the same logo and color scheme as the rest of your website ( except for the call to action) so that people know they are still on your website.
4) Avoid to many Images
Don’t overdue the images and graphics. This may seem like a good idea but A/B tests by leading marketing companies shows a decrease in conversions when there are just to many “things” going on in the landing page. Use your logo, some text and a form with a contrasting call to action button.
Format your landing page so that it establishes a clear visual hierarchy. Using the right titles, headlines and sub headlines helps you get across the right message in an easily readable format. Remember point one, get right to the point.
6) Add Social
If you have an offer that has been recieved well by your audience, then show some social proof with screen shots or a number ticker. If your numbers aren’r that impressive then make sure you add your social icons to enable that visitor to share the offer with their network.
7) Be consistent
It is good practice to keep testing and optimizing your landing page layout, but once you find something that is working, keep the format consistent. Visitors like to see a common format across their journey on your site so make sure they know they know the difference between your landing pages and a blog post.
Lastly, lets look at an example of a well put together landing page.
Looking at the landing page example above, you can see the 7 on page landing page tips you should incorporate to get the highest conversions you can.
The landing page has a clear, concise compelling headline and NO navigation bars. It clearly states in 2-3 sentences what the offer is and why it is valuable to the visitor. Most importantly it includes a short form for the visitor to fill out with a relevant image that shows what they will receive.
Use the example above to guide you when creating your next landing page.
You should keep an eye on Twitter updates and how this may effect your lead generation.
Social Media has 100% higher lead to close rate than outbound marketing. ( State of Inbound Marketing, 2012).
Twitter has for a few months rolled out a couple updates that can help impact your traffic and lead generation positively.
So lets get right to it….
1) Images in the Feed
What is it?
Twitter will now automatically show images right in the feed as you scroll similar to how Facebook does it. Basically users don’t have to click the link just to get to the image now. It is proven that images increase click through rates on social.
Why should you care?
HubSpot ran some A/B tests and determined that including an image can increase lead generation by 55%. They also found that images improved clicks, retweets, favorites and overall engagement.
How can you implement images into your tweets. For best results, use text for your headline, a link to the content you are sharing OR to a landing page to generate leads and now a link to an image to draw in peoples attention.
Actions to take:
2) Lead Gen Cards
For promotional tweets only, twitter cards are multimedia drop boxes that enable marketers to collect information like email addresses right from a tweet- no need for them to click off onto a landing page.
Why is this important?
One less action the visitor has to take. Your sponsored tweets can now work for you in collecting your leads information. Twitter provides you with the analytics on the performance of your cards, including leads, cost per, and ad spend.
Action to take