Facebook updates for lead generation and how you can react

Leads generated via social media and content marketing costs 61% less than a traditional lead.


Facebook changes and how to react

In this post we’ll talk about what a good social media strategy looks like on Facebook and some actionable tips that you can execute on to be sure your getting the most out of the platform.

 Leads generated via social media and content marketing costs 61% less than a traditional lead.

How can you best utilize Facebook so that the platform is working for you as a piece of your lead generation strategy?

1) Star Rating

Facebook now has a rating system similar to Yelp. Users can rate your business from 1-5 and write a comment. Facebook now has placed this rating right under your companies name.

Why is this important?

This is a useful way for prospects to measure customer satisfaction beyond the likes. Use both online and offline calls to actions to get people to leave a review for the business.

How to use it:

  • Focus on the quality of your business and customer satisfaction. If someone is unpleasant either offline or on, be attentive and the rest will take care of itself.
  • Users can find options to review your company on the right column of your business page underneath the “invite your friends to like this page” module. Here are Facebook’s step by step instructions
  • Whatever you do DON’T tell your employees or friends to leave you fake reviews, this will look horrible for your business as searchers ( that’s me and you!)! are now very good at identifying phony reviews.


2) Social Graph Search

Social Graph Search now pulls from status updates, photos, check-ins and comments across Facebook.

Why is it important?

This opens up a flood of opportunities for marketers, the biggest being able to monitor Facebook posts about events or promotions. In the past, searching for “Your favorite TV show” would show you related brand or fan created pages……now you can see the actual public conversations just as you would on Twitter. So tracking brand mentions and also giving you opportunities to create awesome content based on what your customers and prospects are saying. Right from the sources mouths.

Actions to take:

  • Fill out ALL of your profile information. Pay attention to your business’s hours, address, name and category as these are all options users can search for.
  • In the about section of your profile, use relevant keywords that best describes your business’s products or services which will help optimize your ranking and help you get found, similar to Google.
  • Run searches yourself to see what is being discussed so that you can come up with content ideas and simply survey the competitive landscape.

3) Clickable Hashtags

Hashtags have no doubt grown in popularity over the past year. From hearing them on The Tonight Show to hearing your friends drop the phrase in person, take advantage of them on Facebook.

Why is it important?

Since these are clickable, you want to use a keyword that best describes the content. Clicking on the hastag is like searching for that keyword, content that is similiar and uses the same hastag will show up in the results. You can increase your audience by publishing informative content that is relevant to a pre existing hashtag. People will naturally find you. You should monitor terms relevant to your business so that you have an opportunity to join the conversation.

Actions to take:

  • Put the hashtags in the actual description of the post.
  • Look for hashtags that are popular and relevant to your business


4) Facebook Replies

Facebook replices allows you to comment directly underneath another comment.

Why is this important?

Use this opportunity to engage directly with your prospects and customers. This will help you customize your responses to the situation and nurture those people who are may still be at the top of the funnel in their buyers journey.

Actions to take:

  • Encourage conversation  between your fans and visitors.  Try building a community.
  • Respond directly to visitors or leads with the right message.

5) Trending Topics

Trending topics kind of like hashtags, will show you what is the most popular topics being discussed. This can be anything from Billy Ray Cyrus to a major sporting event.

Why is this important?

This gives you another way to understand if what is trending has any tie in to your business. If your business is relevant to what is trending, then join the conversation, create some content and get yourself found!

Actions to take:

  • If the trending topic is relevant to your business, hop in and join the conversation…or create content that is can give your business some exposure.
  • Participate in trending topics that your business can relate too.



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