How to get qualified leads using LinkedIn Showcase Pages
LinkedIn Showcase Pages… What are they?
Below is an example of how Microsoft is utilizing LinkedIn’s Showcase Pages. Microsoft is using Showcase Pages to segment their overall audience to what each of their contacts is really interested in, resulting in a more personalized relevant message.
What these Showcase Pages allow you to do is to niche down into your own business. Do you have multiple products? Do you have multiple personas? Need different content than your other products or services? Showcase pages allows you to create up to (10) different pages off of your main page to “Showcase” a specific product or service.
This will allow you to drill down deeper into content for a specific buyer for these products. You can then use these pages to tailor more personalized content and keep your updates interesting to this buyer segment.
Why is this important?
This is really helpful for marketers to segment to specific audiences of theirs. Showcase Pages helps you segment your LinkedIn presence to help explain your company, products/services to a subset of your audience.
- Determine if you need Showcase Pages. How many buyer personas do you have?
- How different are your personas?
- Do they require different content strategies?
- If you answered yes to the above, Showcase Pages could be right for you
If you only really have one persona, then try using Showcase Pages a bit differently. In this case you can use these pages to help promote and advertise for an event or a particular campaign.