Dramatically Grow your List and Online Sales


Weekly newsletter: How small brands sell more online

3 Types of Traffic for Lead Generation

3 types of traffic for lead generation

3 Types of Traffic for Lead Generation

If you are going to experience explosive online growth for your business, then you need to understand that there are only three types of traffic to help increase lead generation and sales:

  1. Traffic you control
  2. Traffic you don’t control
  3. Traffic you OWN

Once you understand how each type of traffic works and how it all ties together you’ll be able to control your traffic or more specifically direct the right traffic to the right OFFER. When you get that working for you, you’ll be able to convert more of your traffic to buyers and repeat customers.

Your one and ONLY goal is to OWN all the traffic you can. You may have heard the saying “the money is in the list”. Understanding your traffic and putting a relevant, helpful offer in front of them is how you GROW your list and increase your SALES.  Below, I’m going to review the three types of traffic and how you can use them to increase your leads and sales.

TRAFFIC YOU OWN

We’ll begin with traffic you own because it is the most important traffic source. Traffic you own is the BEST kind of traffic because it is traffic you get from customers, subscribers, fans and followers. We are calling this traffic we own because we can send out and email message to our list, publish a new blog post or post a message your followers and fans will see. You do not have to buy any of this traffic from another platform or website and you can send out a message anytime you wan’t without any additional costs.

Every online business mentor I have had or followed has always driven home the point to start building your list as soon as you can. As soon as your list grows, so does your income.

TRAFFIC YOU CONTROL

The next type of traffic is traffic you control. You can control traffic when you have the ability to decide where you want it to go. For example, if you are advertising on Google or Facebook or any other platform, when a user from that platform clicks on your AD you can direct them to wherever you want them to go. This could be an optimized landing page or your latest blog post or event page. More examples of ways you can control traffic may include;

  • Email Ads (Solo Ads)
  • Pay-Per-Click Ads
  • Banner Ads
  • Native Ads
  • Joint Ventures

Traffic that you can control can be powerful in contributing to the growth of your business but there is one ‘problem’ ………every time you want more of this traffic….you  have to SPEND more money. That is why the best internet marketers always send traffic to a page known as a  squeeze page. Once traffic reaches your squeeze page there is only ONE option: give your email address or leave. A certain percentage of traffic will leave but the cool part is that some of the people will give you their personal email address which now becomes part of traffic that you OWN

 

TRAFFIC YOU DON’T CONTROL
So the cool thing about internet marketing is that once you get going with publishing content is that eventually traffic will just show up. It will show up and you won’t have any control over where they land on your website or where they go from there. A good example of a channel of traffic that you don’t control is organic traffic. Your video or blog post may have been picked up from the search engines and visitors enter your site from an indexed page or maybe it’s from one of your social media platforms like Facebook, LinkedIn or Twitter…..do people still use Google +???

What should/can you do with this traffic?

Your goal should be to turn this traffic into traffic you own. The same approach you take with traffic you control, structure your website and blog in a way where it serves as a lead generation opportunity for you. Have your blog posts take the form of a ‘mini’ squeeze page where the top of your page the “top of the fold” entices your visitor to opt into your bait offer with their personal email address. Now they become a part of traffic you OWN.

HubSpot offers an excellent FREE Inbound Certification Course. From attracting leads to engaging prospects and delighting customers this course will help you master it all. Click here and take the free course today and begin attracting people to your business website.

TS
 

Click Here to Leave a Comment Below 0 comments

Leave a Reply: